D'aquelles cendres


On 14 August 2022, a dry storm led to the discharge of large electrical discharges. Subsequently, one of the lightning strikes caused a huge fire that lasted for two weeks and impacted a significant portion of the inland valleys of Marina Alta and part of Vall de Xeta in the neighbouring Comtat region.

The wildfire damaged 13,000 hectares of valuable landscape and environment. The Marina Alta region is abundant in natural spaces, earning it the recognition as one of the most biodiverse areas on the Iberian Peninsula. This area harbours a noteworthy portion of Valencian flora and fauna species. Denia and Jávea rank seventh and eighth, respectively, for the municipalities that possess the highest number of species in Valencian territory, trailing only Alcoy within the Valencia region, according to data from the Biodiversity Data Bank (BdB).

The Environmental and Tourism Plan of the Marina Valleys is a proactive and participative document that focuses on the territory and tourism.

  • What type of tourism are we discussing?  There are two divergent approaches to tourism, namely, touristification and sustainability. Our plan is directed towards creating suggestions that pertain to sustainable and responsible tourism.
  • What exactly does "sustainable and responsible tourism" signify? This definition is guided by the carrying capacity of the land in question.
  • This represents the maximum number of individuals who can utilise a given area, partake in heritage tourism, engage in recreational activities, or tour the location without negatively impacting the landscape, real estate costs, standard of living, and the various economic opportunities associated with the local land.
  • Sustainable tourism is determined by the carrying capacity of the activities or uses offered. The territory must support them without damaging its landscape, changing its appearance, or compromising people's ability to live and work there in humane conditions with a good quality of life.
  • This type of tourism model generates quality proposals closely linked to the territory and its inhabitants. When tourism complements and implements a responsible model of territory, which regards the people who live there, their resources and the heritage and landscape, it can contribute to creating a sustainable territory.
  • The main focus should be on the people and the territory, as well as the trades, heritage, small economy, and landscape, as they are the key players in the territorial model and, as such, also in tourism.

Without high-quality main attractions, sustainable tourism would not be possible. These attractions are essential for visitors to gain a true understanding of our region, and are the main reason why they choose to visit us.

Useful information...

Tourist information
Locate all points and tourist information offices
Mountain and underwater routes.
Google Maps
Get lost among our enchanting streets and discover local heritage using your mobile phone
Sleep, eat and shop
Would you like to plan your trip? Here you have all the information you need

With the funding of:

On trobar-nos

MACMA. Seu Mancomunitat Comarcal de la Marina Alta

C/ Blasco Ibáñez, 50 baix - 03760 - Ondara

Tel. 965757237 - Email: macma@macma.org


Cultura i Patrimoni:

659 219 476 - macma@macma.org

Joventut. Xarxa Jove Marina Alta:

680 516 149 - xarxajove@macma.org

Esports. Xarxa Esportiva Marina Alta:

635 636 023 - xarxaesportiva@macma.org

Servei Mancomunat d’Arxius:

620 85 22 83 - arxius@macma.org


96 575 72 37 - secretaria@macma.org

Xarxes Socials

Mancomunitat Comarcal de la Marina Alta:

Xarxa Jove Marina Alta:

Xarxa Esportiva Marina Alta:

Descobrim la Marina Alta:

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